Episode 104 Notes

Rant: Marketing 101 for kids

Hi everybody, it’s the “daddycast”…101 uses for baby wipes for September 10th, 2005.

{Clip of Adam saying “have you heard…”}

I went to the first live taping of the most popular podcast (by lots of measurements) – “This week in tech” – it was at the apple store in San Francisco.  I figured I’d go and learn from the masters.  We had a lot of fun.  Leo Laporte is a really nice guy in person, very genuine.  My son got to help out by drawing names for the free stuff they were giving away…he didn’t draw my name for any of the free iPods, though…!

OOOH – have you seen the new iPod nano yet?  I woulda bought one, heck I was in the store all weekend!  You’d think somebody would let that announcement slip, but nooooooooooo!  Anyway, going back to my original topic, I subscribed to Daily Source Code first, then This Week in Tech, so I’m a fan of both of ‘em.  Then I subscribed to my own show – which was quite an ego trip – signing up in iTunes for my own show!

 

Y’know, my son just started school a couple weeks ago…well, Kindergarten…that isn’t exactly an institution of higher learning, but he likes it.  He’s anxious to learn.  He even wants to be a teacher when he grows up.  But I don’t think he wants to be a door-to-door salesman!

 

Its only been TWO friggin’ weeks!  TWO WEEKS!  He’s already bringing home promotional sales junk from school to raise money!  He can’t even read ‘em yet!  They’re obviously aimed at mommy and me.  But the PRICES!  And its all just – junk!  I mean I wouldn’t buy this stuff if I needed it!  How they expect kids to sell this I have no idea.  Talk about rejection!  Is that a lesson I want my kid learning in Kindergarten?  I think NOT!  Are they adding sales training to the curriculum?  They just throw ‘em to the wolves and expect ‘em to sell sell sell…!  I hope they don’t use the same teaching techniques for reading and math!


 

{cue news}

Headlines: National Center for missing and exploited children create co-ordinated process to reunite missing persons in the aftermath of hurricane Katrina, Parents Are Not communicating with school counselors according to a recent survey, Parents are using high-tech more and more to keep track of their kids, and despite efforts, there is still a gender gap in the computer sciences field, and a follow-up to the video game laws in Illinois.

{cue sample_17}

{cue Katrina PSA}

{cue synth news intro|

News

NCMEC Joins Search For Katrina's Missing Children

Dateline New Orleans - The National Center for Missing and Exploited Children (NCMEC) is working with the victims of Hurricane Katrina to pair children with their parents.

The US Department of Justice asked the NCMEC to set up a coordinated missing persons process to find and reunite those caught up in Hurricane Katrina across Mississippi, Louisiana, and Alabama.

Photos, names, and descriptions of missing adults, children, as well as relocated children, are being posted on the website, NCMEC.org.

The NCMEC has also sent out a network of volunteers armed with mobile phones - many of whom are retired police - to affected states to help families with the technicalities of filing their missing persons alerts.

Many of the children who have been found alone are too young or scared to give full information to the authorities, so some descriptions are brief.

 

Survey Shows Too Many Parents Lack Contact with School Counselors

ALEXANDRIA, Va., Aug. 22 /PRNewswire/ -- A new school year can bring a host of unexpected stresses and challenges, but research shows that a school counselor's involvement in a student's life can make a difference. The school counselor's role is to act as the first line of contact for parents and students for assistance in academic, social, or personal development. Despite this fact, a new survey released today by the American School Counselor Association (ASCA) shows that more than one-third of parents report they have had little or no contact with their child's school counselor in the past school year.

With students heading back to school across the country, ASCA is encouraging parents to proactively communicate with their child's school counselor at least three times a year to best steer their child's success. "It's important for parents to establish and maintain regular communications with the school counselor to better understand their child's challenges and address any concerns that could impede success," said Judy Bowers, President of the American School Counselor Association.

"Strong in-school counseling programs contribute to overall student success," added Rich Lapan, Ph.D., Professor of the Department of Educational, School, and Counseling Psychology at the University of Missouri-Columbia. "Regular communications between parents and counselors can help a child tremendously."

The ASCA survey, conducted by telephone in June 2005, measured the frequency with which the parents initiated contact with the counselor. Almost a quarter (24 percent) of the respondents reported initiating no contact with their child's school counselor during the previous school year and 13 percent of surveyed parents reported initiating only one contact during the same period.

The survey also examined parents' perceptions of the contribution of the school counselor in the areas of academics, personal concerns, and career and college preparation.

"We are pleased that many parents value school counselors, but we hope more parents can take advantage of the services they provide to students," said Richard Wong, Executive Director of ASCA. "By communicating with one another at the beginning, middle, and end of the school year, parents and counselors can have a definite impact on a child's potential."

In an effort to help busy parents communicate more effectively with their child's school counselor, ASCA is offering four "Back-to-School" tips to improve parent-counselor dialogue:

     -- Understand the expertise and responsibilities of your child's school

        counselor.

     -- Meet or contact your child's counselor at least three times during the

        school year.

     -- Discuss your child's challenges and concerns with the school

        counselor.

     -- Learn about your child's school and social connections from the school

        counselor.

     -- Work with the school counselor to identify resources and find

        solutions to problems.

 

Parents can go to http://www.SchoolCounselor.org to learn more about the various roles and services of school counselors and how to work with school counselors to help their children achieve success.

 

More Parents Going High-Tech to Track Kids

By MARTHA IRVINE
AP National Writer

In this case, it isn't Big Brother who's watching _ it's Big Mother (or Father). Increasingly, parents are using high-tech methods to track everything from where their children are and how far they are driving to what they buy, what they eat and whether they've shown up for class.

Often, the gadget involved is a simple cell phone that transmits location data. The details get delivered by e-mail, cell phone text message or the Web.

Other times, the tech tool is a debit-like card used at a school lunch counter, or a device that lets parents know not only how far and fast the car is going, but also whether their child has been braking too hard or making jackrabbit starts.

The service is called Teen Arrive Alive, one of a few companies that work with Nextel wireless phones and a tracking service from uLocate Communications Inc.

Other devices that track on-the-go kids include the Wherifone, a specialized locator phone that uses the Global Positioning System, and the CarChip, a device about the size of two nine-volt batteries stacked together that, installed in a vehicle, monitors speed, distance and driving habits.

Interest in the United States is growing quickly, as it already has in other countries _ Canada and the United Kingdom included. Teen Arrive Alive, which began offering its tracking service in May 2004, now has subscribers in every state and is particularly popular in the South and the East, company officials say.

These days, it's just one way technology is helping parents monitor their kids.

Georgia-based Mealpay.com began two years ago, for instance, as a way for parents to electronically prepay school lunches. Now _ at the request of some parents _ the service allows them to monitor what kids order in the cafeteria.

Meanwhile, Boston-based MobileLime allows teens to use a cell phone to buy items at fast-food restaurants, grocery stores and other participating retailers. The cell phone is linked to a credit or prepaid card, so parents can check.

Then there's 'alerts' from U.K.-based Langtree SkillsCenter Ltd. Parents are notified by text message, e-mail or phone whether a student has shown up for class and can get progress reports (good and bad) on schoolwork. Just starting up, the company has signed about 10 U.K. schools so far and is expanding to the United States.

Parenting experts have mixed views on such techniques.

In general, monitoring a child _ knowing where they're going, who they're hanging out with _ is a good thing, says Christy Buchanan, an associate professor of psychology at Wake Forest University in North Carolina. She also notes that some teens are more trustworthy and less likely to take risks than others.

'But parents have to strike some balance between knowing what their kids are up to without the adolescent feeling like they're having their every move controlled,' says Buchanan, who is involved in a multiyear study of teens and parents. 'Parents shouldn't fool themselves into thinking that they can keep their kids from making mistakes, which is part of growing up and learning.'

Sometimes, young people find ways around technological monitoring. Buchanan knows students who simply leave their GPS-enabled cell phones under their dorm room beds or turn them off for extended periods of time.

Kate Kelly, author of 'The Complete Idiot's Guide to Parenting a Teenager,' doesn't blame them.

'Normal spouses don't hire private detectives to track the whereabouts of their mates, and parents who have done their jobs in establishing good relationships with their teens shouldn't be using extraordinary high-tech devices to follow their teens,' Kelly says. 'You've got to create a relationship built on trust, not fear.'

Gender gap in computer science studied.

SAN DIEGO, Aug. 15 (UPI) -- Computer science diplomas are overwhelmingly earned by males, but a study of 21 nations suggests the gender gap involves much more than genetics.

"Restrictive government practices that minimize choice and prioritize merit may actually result in more gender-neutral distribution across fields of study," the researchers said.

The scientists analyzed data on degrees awarded during 2001 in such fields as engineering and math-physical sciences. They found, as expected, women predominate in such traditionally female-typed fields as education and health, but lag in stereotypically masculine fields.

In computer science, females are underrepresented in all 21 of the industrialized countries considered.

"The ubiquity of women's underrepresentation attests to the persistence of deep-seated and widely shared beliefs that men and women are naturally different and that they are suited for different occupations," the authors wrote, but said there was little evidence of social evolution since the most economically developed nations do not produce the greatest number of women in computer science.

Co-authored by Maria Charles of the University of California-San Diego and Karen Bradley of Western Washington University, the study was presented during last weekend's 100th annual meeting of the American Sociological Association in Philadelphia.

UPDATE: Michigan follows Illinois; House and Senate Pass Violent Video Game Law - the bill, SB-249, has been passed by both houses of the Michigan legislature and is on its way to the Governor to be signed into law.  You may recall In Episode 101 and 102 of the Wipes podcast I reported that Illinois governor Blah-Goy-O-vich had signed a similar bill, imposing fines up to $5000 for selling violent video games to minors, and then was sued by the retailers and video game manufacturers (I butchered the governor’s name - Blagojevich – Doug set me straight on the correct way to pronounce the Illinois Governor’s name.  No disrespect, Governor, and thanks, Doug for the correction). .  New York senator Hillary Rodham Clinton has also announced that she intends to introduce similar legislation at the federal level.

And that wipes out the news…

{cue drop_2}

{cue Katrina spot – 3 doors down}

{cue Evan}

{cue spongebath}

In the “related subject” department, I thought that this older use for baby wipes might be a handy one in light of the tragedy of hurricane Katrina.  I do NOT mean to make light of the situation in the gulf, or in any way suggest anything demeaning to the victims.  This is the baby wipes ‘daddycast’ after all, and one good use for them is as a replacement for regular showers.  I actually learned this use from a friend who was stationed in Iraq for a little over a year, and his circumstances were much different, in the sense that he was in a desert and had no water handy for bathing.  In the gulf, the folks trying to survive have too much water, but none of it is suitable for bathing.  This is where our magical friend the baby wipe (and portable dispenser) would come in handy!  If you can’t take a shower, wipe down with a bunch of these!  They’re cheap, bio-degradable, and smell nice.  I’ve used ‘em for this while on camping trips, so I know they work…they even have a bit of mosquito-repellent action going on.  That’s not scientifically proven – just my observation.  Besides, afterwards I smell fresh as a baby!

{cue “Adore” – Alva Star (GB)}

I’ve made donations to the red cross to help.  I’ve sent spare clothes to the local charities gathering supplies for relief efforts, and now I’m suggesting to anyone who’s listening that it might be a good idea to get some of these baby wipes down there so people can clean up a bit.  Its gotta be hard going for weeks without a shower.  But y’know, the volunteers  helping out are generally pretty inventive people – at least the ones I’ve met – and they’ve probably got this all figured out already.

{cue toontown soundseeing tour}

{cue “Angel’s Weep” – Bascom Hill (GB)}

My wife will be celebrating a birthday next weekend, and I dare not reveal my beloved’s age or I shall suffer eternal damnation…but I will say she’s only about 2 weeks younger than my hero Adam Curry (oh, by the way, happy birthday, adam!).  Anyway, to mark the celebratation of her birthday, she’s been diagnosed with some sort of blood chemistry issue that she needs to take some medication for.  How much fun is that on your birthday?  The medicine makes her sleepy – really sleepy – like narcolepsy-type-sleepy, where I’ll be talking to her and she falls asleep – um – bad example – how ‘bout - she’ll be playing with Evan and fall asleep – yeah – that’s better.  So she goes to bed at 9, I go to bed at 12, she’s fast asleep.  Add to the mix our cat, who follows me to bed every night and jumps in the middle of us, purring until he falls asleep.  My wife’s medication has a side-effect, and now  she’s taken up a new night-time habit – snoring – loudly – I’ve thought about recording it, but I’m not conducting soundseeing tours of my bedroom.  Now I have to deal with snoring AND purring when trying to fall asleep.  I can throw the cat outta bed, not so easy with my wife.  But, to my surprise, a symbiotic relationship has occurred.  It seems, upon closer analysis, that the cat thinks my wife is also purring, so he touches her on the nose with his wet nose whenever she starts to snore loudly, in a show of cat-affection I suppose, and the shock wakes my wife up, she rolls over, the cat settles down and goes to sleep, all is good.  I’ve gained new respect for the cat.

{cue “Looking Back” – Sweet Crystal (GB)}

we’re wiped out – thanks to…etc. etc.